Legal
Privacy policy
How we collect, use and protect information from our website and our text messaging program. We never sell your mobile number or your consent to receive texts.
Last updated 13 October 2026
Who we are
This privacy policy explains how Beauty & Wellness on Olive ("we", "us" or "our"), a physician-led medical spa at 11621 Olive Blvd, Creve Coeur, MO 63141, collects, uses and protects information through our website at beautyandwellnessonolive.com and through our text messaging program.
Effective date: 13 October 2026.
Your health information
When you become a patient, the health information we hold about you is protected health information under HIPAA. It is governed by our Notice of Privacy Practices, which you receive at the practice and can request at any time. Where this policy and the Notice of Privacy Practices differ on health information, the Notice of Privacy Practices applies.
Please do not send medical details, photos of a condition or other health information through this website, by email or by text message. Call us at (314) 744-5921 or discuss it with your provider at your visit.
Information we collect
We collect three kinds of information.
- Information you give us. Your name, phone number, email address and the reason for your visit when you call, email, text or book an appointment.
- Information collected automatically. When you visit the website, cookies and similar tools record details such as your browser and device type, IP address, the pages you view, the site that referred you and the links you click, including clicks on our booking links.
- Text messaging information. Your mobile phone number, the record of your consent (the date, time and way you gave it), the messages we send and receive, and any opt-out or HELP requests.
How we use information
We use the information we collect to:
- Schedule, confirm and remind you of appointments.
- Answer your questions and provide the care and services you ask for.
- Send text messages you have agreed to receive, as described below.
- Understand how visitors use the website so we can improve it.
- Keep the website secure and meet our legal and regulatory obligations.
Text messaging and your mobile information
If you agree to receive text messages from Beauty & Wellness on Olive, we use your mobile phone number and consent only to run our text messaging program: appointment reminders and confirmations, account and care notifications, and, only if you separately agree, promotional offers. The full program terms are in our text messaging terms.
We do not sell, rent or share your mobile phone number, your SMS opt-in data or your consent with any third parties or affiliates for their marketing or promotional purposes. Text messaging opt-in data and consent are never shared with any third party for any purpose other than delivering our own messages to you.
We share mobile information only with the service providers that help us send and manage our messages, such as our messaging platform and the wireless carriers. They may use it only to deliver our messages and to support our program, and not for their own purposes.
You can stop text messages at any time by replying STOP. Reply HELP for help, or contact us using the details at the end of this policy.
Cookies and analytics
Our website uses Google Tag Manager and Google Analytics to measure how visitors find and use the site, such as which pages are viewed and which booking links are clicked. These tools set cookies and send usage details to Google, which processes them under its own privacy policy.
You can block or delete cookies in your browser settings, or install the Google Analytics opt-out browser add-on. The website will still work without analytics cookies. Our website does not currently respond to browser Do Not Track signals.
Third-party services
Some features of our website are provided by other companies. Each one collects and uses information under its own privacy policy, not this one.
- Online booking. Appointments are booked through MDware Online, a third-party scheduling service. Details you enter there go to MDware and to us.
- Financing. Patient financing is offered through CareCredit. Applications are made with CareCredit directly, and we do not receive or store your credit application.
- Maps. Our location map is embedded from Google Maps, which may set its own cookies when it loads.
- Social media. Links to our social media pages take you to those platforms, which have their own privacy practices.
How we share information
We do not sell your personal information. We share it only with service providers that help us run the practice and the website (such as hosting, analytics, scheduling and messaging providers) under obligations to protect it, and when the law requires it, for example in response to a valid court order or to protect the safety of a patient or the public. Mobile information is shared only as described under "Text messaging and your mobile information" above.
How long we keep information
We keep information only as long as we need it for the purposes in this policy. We keep records of your text messaging consent and opt-out requests for as long as the law requires, so we can show that we honored them. Medical records are kept for the periods Missouri law and our professional obligations require.
How we protect information
We use reasonable administrative, technical and physical safeguards to protect information against loss, misuse and unauthorized access. No website, email or text message is completely secure, which is one reason we ask you not to send health information through them.
Children's privacy
Our website is meant for adults. It is not directed to children under 13, and we do not knowingly collect personal information from them online. If you believe a child has given us information, contact us and we will delete it.
Your choices
- Text messages. Reply STOP to any message to opt out.
- Cookies. Use your browser settings or the Google Analytics opt-out add-on.
- Your information. Ask us to see, correct or delete the personal information we hold about you from the website or our messaging program. Some records, including medical records, must be kept by law.
- Your health records. Your rights to access and amend health information are set out in our Notice of Privacy Practices.
Changes to this policy
We may update this policy from time to time. The date at the top of this page shows when it last changed. If we make a material change to how we use mobile information, we will ask for your consent where the law requires it.
Contact us
Questions about this policy or your information can go to Beauty & Wellness on Olive, 11621 Olive Blvd, Creve Coeur, MO 63141. Call (314) 744-5921 or email info@beautyandwellnessonolive.com.
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